Tasked with creating a multi-media campaign in 3 weeks with the overarching goal to fill more seats for University Theatre.

  • Media Planner: Lena DiMatteo
  • Account Executive: Audrey Grimes
  • Strategy: Kenzie Backous
  • Art Director: Trish Laver
  • Writer: Kyle Heiner


Generated 50.7% total University Theatre audience attendance increase from average of previous two shows through:

  • Two radio spot buys and three print ad buys
  • Eighty posters in 6 businesses in and around the University of Oregon campus
  • Water resistant posters in order to combat the Eugene fall weather in 15 outdoor locations on campus
  • Lawn posters in 9 high-traffic areas on campus
  • Three banners located downtown, on the main campus street and above a high-traffic building


  • Reached 28,000 people in five days through film with proper media placement and without monetary promotion
  • Three thousand custom-designed coffee sleeves in 5 high-traffic locations in and around campus
  • Snapchat geofilter accessible on show days
  • Initiated collaboration with local businesses to create cross-promotional opportunities
  • Formulated a video to raise awareness on Facebook